General Manager’s 2024 Annual Report

General Manager’s Message

 

 

On behalf of Niagara Transit, I am pleased to present the 2024 Annual General Manager's Report. This report is a snapshot of our successes and challenges throughout the year. It provides insight into where we've been and where we're going, in 2025 and beyond.

We would not be where we are today without the many individuals that have contributed, and continue to contribute, their talent, hard work, dedication and passion to make transit in Niagara a truly connected network that serves our ridership and the broader community. Our board, our staff and our ridership have all contributed to how far we have come in such a short period of time. I want to make special mention of our operators and front-line staff who keep our wheels turning on a daily basis. Your dedication and professionalism are never taken for granted.

Everything we do at Niagara Transit is guided by our core values and foundational pillars.

  • Service Excellence
  • Safety
  • Customer Focus
  • Affordability
  • Employee Success

In 2024 we made significant strides in all these areas and will make even more in 2025.
Our on-time performance (OTP) led our industry peers, our ridership continued to significantly outpace our budget, we launched our new brand, made improvements to our customer service hours, replaced the 'Red Line' and made other service improvements to our conventional and microtransit services.

As we move into our third year, I am excited by what the future holds for transit in Niagara. This year we will complete our master plan that will modernize our operations and lay out the path for where we are headed for the next ten years. We are reshaping our specialized transit service to meet the needs of our most vulnerable riders. We are harmonizing fares across the system and introducing the Transit Benefit Pass to make transit affordable for those in our community who receive Ontario Works and Ontario Disability Support Program assistance.

Thank you for your continued commitment to transit in Niagara. Our service truly makes a difference to our ridership and the Niagara community. It is an exciting time to be a part of Niagara Transit! We're just getting started!

Sincerely,

Carla Stout, DPA, General Manager

2024 Board of Directors

Chair Mayor Mathew Siscoe St. Catharines
Vice-Chair Mayor Wayne Redekop Fort Erie
Councillor Reg Freake Grimsby
Councillor J.D. Pachereva Lincoln
Councillor Joyce Morocco  Niagara Falls
Councillor Maria Mavridis  Niagara-on-the-Lake
Councillor Wayne Olson Pelham
Councillor Eric Beauregard  Port Colborne
Councillor Dawn Dodge  St. Catharines
Councillor Caleb Ratzlaff  St. Catharines
Councillor Anthony Longo Thorold
Councillor Wayne Cambell  Niagara Falls
Mayor Brian Grant Wainfleet
Councillor Leo VanVliet Welland
Councillor William Reilly  West Lincoln

In memory of Wayne Campbell

Wayne Campbell

Niagara Transit is deeply saddened by the passing of Niagara Falls local councillor, Wayne Campbell. Councillor Campbell was a valued Niagara Transit Commission Board member since its inception, and his dedication to our community will be greatly missed. Our thoughts are with his family, friends, and the community during this difficult time.

Mission, Vision, and Values

In 2024, the Niagara Transit Board adopted our mission, vision, and values. These will guide Niagara Transit now and in the future in all our decision-making and planning processes.

Mission
Providing safe, reliable, and sustainable transit service in Niagara.

Vision
Working together towards a more connected region.

Purpose
Helping every person in Niagara experience independence, freedom, and a sense of discovery.

Values
Service Excellence Safety Customer Focus Affordability Employee Success

2024 Highlights

Service Excellence

 

 

Strong Service Delivery and OTP on our Conventional Service!

We are proud to have nearly 100% service delivery and 83% on-time performance (OTP) in 2024 on our conventional routes. The average OTP for peer transit services in Ontario is 79%. We are taking delivery of new conventional buses and specialized vehicles in 2025 and expect even greater performance!

Ridership Continues to Outpace Budget

Ridership has seen drastic increases since Niagara Transit was amalgamated in 2022. We have met this demand by harnessing the efficiencies we have found through the amalgamation process. This has been achieved while contending with having to create new reserves, address inflationary pressures, provide enhanced customer service and absorb the cost of standing up a new organization.

While this is an exceptional achievement, there is now minimal room for greater efficiencies. To make further improvements to service, like the standardization of service hours and adding intermunicipal Sunday and holiday service, greater investment will be required. As demand continues to grow, we don't want to leave riders behind.

Ridership Increase versus Budget Increase Since Amalgamation

Chart showing ridership increased 95% versus budget increase of 18%

New Niagara Transit Brand Launched!

In 2024 we completed and launched the new Niagara Transit brand! We are transitioning all our previously separate fleets to the new brand over time to unify the service and manage costs responsibly. You will also begin to see our brand on our on-street signage and bus shelters we have assumed from Pattison Outdoor.

Niagara Transit Branding
Specialized Operator Training

New Specialized Operator Training

After assuming Niagara Falls' Chair-a-Van service in 2024 we developed and delivered a 3-day training program to all operators that provide specialized service. Training included safe vehicle operation, best practices for loading and unloading ambulatory and non-ambulatory passengers, mobility device securement, review of AODA Customer Service Standards, visiting frequently accessed locations in the City, and how to assist passengers with mobility, visual, speech, and developmental/psychological impairments.

Replacing the WEGO Service

This year the Niagara Parks Commission (NPC) took over what was previously WEGO. To maintain service for local transit riders in Niagara Falls we replaced the former 'Red Line' with the 116/216 route, maintaining its connection to the NPC's 'Blue Line' at Stanley Avenue in the tourism core. We continue to support the NPC's operations with transit expertise.

Route 116 Map

Safety

 

 

Onboard Camera Installation

Camera installations on our full fleet were completed in 2024. All fixed route buses and specialized vehicles were upgraded to 8 or 9 camera full digital IP systems including over the air updates along with wireless video download requests. All of our non-revenue (operations and maintenance) vehicles were also equipped with single front facing camera systems.

Onboard Camera
Riders feel safe

Niagara Riders Feel Safe

We consistently monitor rider safety and gather their feedback. In 2024 over 90% of riders reported feeling safe taking Niagara Transit. As a benchmark, the average among Canadian transit systems is 86%. Rider safety is a top priority and we will continue to focus on it in 2025.

Implemented Video Surveillance Policy

Niagara Transit implemented our video surveillance policy this year. The policy creates system design guidelines, notice of use requirements, and access and recording procedures. It ensures riders feel safe and staff have clear procedures to follow when dealing with surveillance of our fleet and facilities.

Video Surveillance

Customer Focus

 

 

Customer Experience Department

The new Customer Experience Department rollout was completed in 2024. Thirteen dedicated customer service representatives were introduced to improve accountability, communications and customer support. The introduction of this service saw a 229% increase in trip booking calls and 191% increase in general customer service inquiries!

Customer Service Representative
Community Logos

Introduced a New Client & Community Coordinator

Since September, our Client & Community Coordinator has engaged with the Niagara community and met with seniors groups, not-for-profit organizations, student groups and public organizations to educate residents about transit and gather feedback to help make service improvements.

Began Public Advisory Committee (PAC) Meetings

In 2024 our Public Advisory Committee began meeting and developing their workplan. The committee has a member from each local municipality in Niagara and several system stakeholders. Staff attended all PAC meetings to gather feedback and engage in discussions with the committee regarding transit services.

Nondescript chart

External Survey

In 2024 we conducted a survey of transit riders and non-transit riders to gather feedback. We had more than 700 responses, with close to 75% riders and 25% non-riders. This information is highly valuable to inform what we do moving forward on things like rider communications, demand planning, transit funding, and service improvements.

Affordability

 

 

Strong Budget Performance

Niagara Transit had a strong budget performance in 2024. This was due in part to higher than anticipated UPASS and fare revenue, unbudgeted supplemental tax revenue, and savings on things like the commingled contract and fuel prices. The end of the year saw a significant surplus that allowed us to transfer funds to much needed reserves.

Ticket Scanner
Niagara Transit Bus

Consolidated Niagara Falls and Welland Operations

Welland staff shifted operations to the Niagara Falls garage in 2024. Having a single location for all south operations staff will ensure more efficient fleet maintenance and consistent access to transit leadership and dispatch staff for operators. It has also allowed for a repurposing of the Welland location into an interim training facility.

ZETF Application

The transit industry is moving away from fossil fuels and towards zero-emission vehicles. To ensure we are providing the best value for Niagara taxpayers we are looking to take advantage of federal and provincial programs including the federal government's Zero Emission Transit Fund, which we applied for this year. This fund will assist with our capital requirements to purchase new, zero-emission vehicles.

Electric Bus Charging

Employee Success

 

 

New Bus Operator Recruitment Model

To expedite the hiring process for applicants and maximize staff time we have moved to a new "recruitment day" model. This allows the interview and testing process to be completed for 40-50 pre-screened, invited candidates over a two-day period that would have previously taken weeks to complete.

Bus Operators
Internal Communications Survey

Internal Communications Survey

In 2024 we conducted a fulsome communications survey with all Niagara Transit employees to help shape the development of the new employee newsletter and forthcoming intranet. The results will help us build these tools to best connect and inform all NT staff.

Job Analysis & Evaluation

We worked with a 3rd party to conduct job analysis and evaluation of all non-unionized roles. This standardizes our job descriptions within the organization and provides role clarity for our teams, helping to align the roles to our organizational objectives.

Job Evaluation

What's Next in 2025?

 

 

Niagara's First Transit Master Plan

In 2025 we will finalize the first ever Transit Master Plan for Niagara. This plan will guide how we move forward to improve and invest to keep people moving over the next 10 years. It's scheduled to be finalized in the fall of this year.

Master Plan Map
Microtransit vehicle

A New Approach for Commingled Microtransit

In 2024 we rolled out the commingling of our microtransit services; including all formerly contracted ondemand and specialized services. In 2025 we will continue to refine service to ensure AODA (Accessibility for Ontarians with Disabilities Act) compliance and provide reliable transportation for the most vulnerable in our community. It is an important step in creating a truly connected, barrier-free Niagara.

Transit Benefit Pass

For the first time in Niagara we will be launching the Transit Benefit Pass. This low-cost, monthly pass will support those receiving Ontario Works assistance, the Ontario Disability Support Program, or those meeting a low-income threshold. It will make transit available to nearly 50,000 more Niagara residents! We have partnered with Niagara Region's Social Assistance Services office to administer the program and to mitigate the cost to the taxpayer.

Person boarding bus

Fare Harmonization

Niagara Transit's fares will be harmonized for all trips at $3.50 beginning on July 1, 2025! This is an important step to make trips across the region affordable for riders and to prepare for future connections to the GO network and other transit providers in the Greater Golden Horseshoe.

New Buses and Specialized Vehicles Arriving

While many gains in service can be achieved through planning, there is no substitute for a reliable fleet thats size matches the demand for transit in our community. In 2025 we will be taking delivery of a number of new vehicles, both conventional and specialized, to replace our oldest and most challenging assets from a maintenance perspective. This will improve on-time performance (OTP) and reduce maintenance costs which have been heavy since Niagara Transit was formed. They will also display our great new brand, unifying it over time across the fleet!

Niagara Transit Bus

2024 Key Performance Indicators

2024 Efficiencies Highlights

 

 

Commingling of Microtransit services - $2 Million annual savings - allowed for creation of the Customer Experience division ($1M).

Moving Niagara Falls Chair-a-Van to in-house delivery.

Aligning fuel under a single provider through the Niagara Public Purchasing Committee (NPPC).

A single armoured car service for cash collection - aligning 3 contracts into a single contract.

A single uniform provider for operators and mechanics.

2024 KPI's

 

 

Reliable and Consistent On-Time Conventional Service:

  • Nearly 100% service delivery
  • On-Time Performance of 83% vs. 79% industry peer average

Ridership Increase vs Budget Increase Since Amalgamation

Chart showing Ridership Increase outweighs Budget Increase since amalgamation

  2022 2023 2024
Ridership 5.6 million 9.5 million 10.9 million
Cost per Ride $8.06 $5.57 $5.22
Cost per Ride (excluding Capital Reserve)   $5.34 $5.02

(Blended rate for all transit services)

Niagara Transit Snapshot

Number of Local Routes 88
Number of Intermunicipal Routes 11
2024 Staff* 451
Number of 40' buses 151
Number of 60' buses 14
Average age of 40' and 60' buses 8
Number of specialized transit buses 23
Average age of specialized buses 6
Number of support vehicles 40

*2024 Budgeted Full Time Equivalent staff including temporary staff

Who Rides Our System?

Pie Chart showing Rider Category percentages as outlined in the table

 

Classification Definition
Adult 44%
18+
Post-secondary Student 45%
Brock University & Niagara College
Youth 2%
13 to 17
Child 3%
Under 12
Senior 6%
65+

Conventional Ridership

Bar Chart showing Conventional Ridership increasing from about 5.3 million in 2022 to 10.5 million in 2024

 

Ridership Per Revenue Vehicle Hour Revenue Vehicle Hours Per Capita
2022 Prov. Avg¹ 16.7 1.2
2023 Prov. Avg¹ 21.7 1.2
2023 NTC Conventional 21.4 1.1
2024 NTC Conventional 23.0 1.1

1 The Provincial Average is based on Canadian Urban Transit Association Data, comparing similar-sized Transit Agencies (population 100,000 to 750,000), which may or may not include Microtransit.

Specialized and Microtransit Ridership

Bar chart showing increased Specialized Services Ridership from 2022 to 2024

Specialized Transit Microtransit
Ridership Per Revenue Vehicle Hour Revenue Vehicle Hours Per Capita Ridership Per Revenue Vehicle Hour ***
2022 Prov. Avg1 1.9 0.2 n/a
2023 Prov. Avg1 2.3 0.2 n/a
2023 NTC 1.72 0.12 2.8
2024 NTC 1.8 0.1 2.9

1 Provincial Average is based on Canadian Urban Transit Association Data, comparing similar-sized transit agencies (population 100,000 to 750,000)
2 Revised

Specialized & Microtransit
Average Time on Vehicle1 19 mins
Average Distance per Trip 9.64 km
Average Wait Time * 5.75 mins

1 From July 1, 2024 onward

Digital Engagement

Social Media
Facebook Instagram
Visits 20.7K ↑ 416% 2.9K ↑ 284%
Follows 723 ↑ 244% 537 -
Interactions 4.1K ↑ 542% 678 ↑ 100%
Clicks 992 ↑ 629% 49 ↑ 100%
Reach 86K ↑ 390% 13.6K ↑ 414%
Website
Active Users 259K ↑ 416%
New Users 255K ↑ 244%
Sessions 486K+ ↑ 542%
Page Views 1.2M ↑ 629%
Avg. Engagement 1m 54s ↑ 390%
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